“There’s an insight for that.” “Don’t miss these essential insights.” “Are you getting the insights your business needs?” But what is the real definition of a Market Insight. If you were alive in the year 2017, it’s likely you heard the word “insight” too many times to count — in fact, it’s become many innovation market researchers’ favorite word. But what exactly does it mean?

You need a technologically viable product innovation (R&D’s value) that also meets a market need (marketer’s value). You can’t market what you don’t have; conversely, no matter how amazing your innovation is, nobody will buy it if it’s not marketed well (or quickly). One cannot thrive without the other.

You’ve thought of something new, and you’re ready to implement it — but is your market ready? Market insights are a valuable tool for any product or service hitting the market, but they’re critical for innovations yet to be experienced in the market.

Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming. In fact, no company can reach its full potential without the ability to make hard decisions quickly, consistently and with effective implementation. With a correlation between decision quality and business performance, it’s essential to understand how biased decisions can kill an innovation before it even begins.

Think back on your entrepreneurial career. When releasing a particular product or service for purchase, did you ever experience a complete flop? Whether it was a ground-breaking software, a never-before-used marketing tool or a mind-blowing new tech product, you were certain your innovation was going to majorly impact the market. But your confidence wasn’t backed with clear proof, and the product idea wasn’t tested to ensure adequate interest — which can result in a real-life game of risk.

Most B2B companies know the difficulties of acquiring quality, objective and actionable market research insights to validate their innovations — especially when compared to their B2C counterparts (“they’ve got it so easy”). The best B2B innovators also know, however, that the advantages of such market insights far outweigh the challenges. Challenges aside, btob market research is immensely useful and often vital in order to stay relevant, competitive and profitable. Here are three big B2B market

Your market research report is ready. Great! Now what? As an innovation guru, you already know the purpose of market research. It sheds light on which of your innovations are relevant and which may need to be forgone. It offers factual, objective data that can be leveraged to convince investors or federal subsidizers of your innovation’s true potential — enticing them to fund it.

You’ve got a ground-breaking innovation with potential to disrupt the market — but you need the competitive intelligence, market awareness and strategic insights that will help make your innovation thrive. You need an ace up your sleeve: market research. But how do you know which type of research is the most advantageous for your business? With the shared goal of analyzing market trends and consumer behavior to produce essential industry insights, the two most widely-used forms of market resear